’Master Chef Australia’ was a wonderful new reality tv
show which ran in Australia for the first time in 2009.

It was so popular it broke records and being a bit of a foodie
myself I also fell in love with this show and was very sad when
it ended – congrat’s Julie and Poe.
Anyway I really loved the Friday night Master Classes, where the
two main judges showed the contestants how to cook all sorts of
dishes beautifully.

Well during one Friday Master Class George who owns The Press Club in Melbourne ( a
fantastic Greek Restaurant) was cooking a Fetta Bilini with Smoked Beetroot dish.

When it came to the beetroot he didn’t use it out of a can, he used fresh beetroot which
he lovingly put in foil, drizzled with top quality olive oil and rocksalt, then wrapped it
up tight much like you would with potatoes and popped them each in the oven…(they
would be devine cooked in a Weber too)

George said it would take 45 minutes for the beetroot to cook and when he said that,
one of the contestants asked if he could, to save time, BOIL the beetroot instead?

Well, the look on Georges face was priceless!

It was as if he had asked him to drink toxic waste.

George recovered and then very graciously told the contestant that he prefers NOT to
boil vegetables as even though it is quicker than roasting they lose all their flavour when
boiled.

Sometimes with our internet marketing efforts it is tempting to boil rather than roast.

It can be tempting to take the easy route rather than go that extra step.

For example we may rely on our follow ups to do the work rather than take the time to
also communicate with our subscribers  personally so that we can develop a relationship
with them.

We may rush coming up with original ads which are a result don’t convert as well than if
we took the time.

When you take the time to go the extra mile, to truly care about what you are doing with
your home business, your customers, and your internet marketing efforts, then it shows,
and just like George’s smoked beetroot it is then packed with flavour hence why he is one
of the most celebrated Chefs in Melbourne.

So in everything that you do with your online business, here’s to you roasting instead of
boiling may you thus generate the results you seek online too.

Warmly,
Cristina Munoz
http://www.1000PerDayWebinar.com
** Get To Know Me A Little More At:
http://www.WhoIsCristinaMunoz.com